Groupe Delineo

One of France's top 10 restaurant franchises

3 complementary brands

The Delineo group invests in a large number of territories in France and abroad, through franchises and branches. Its simple, easy-to-duplicate operating method opens up a vast choice of locations for independent franchisees, multi-franchisees or investors.

La Croissanterie

La Croissanterie is a leading player in French-style fast food and offers an accessible and varied range of products at all times of the day. The company was voted “Best Sandwich Shop” in 2023 for the 5th year running. / for the 5th consecutive year.

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Maison Pradier

Maison Pradier is a traditional and creative restaurant concept and a premium company with high-quality products. Its original recipes and ingredients appeal to a clientele of working people with high purchasing power.

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Roberta Caffè

Roberta Caffè is a company Made in Italy and offers generous, authentic cuisine. Its strong appeal attracts a predominantly female clientele to a fast-food format.

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Key figures

Key figures

293

Points of Sale

Town centres, shopping centres, airports, stations, motorways – the Delineo group brands offer a multitude of locations.

148

M€ Sales

With a proven business model, the Group’s business has grown by 15% in 2022. La Croissanterie is one of the TOP 10* fast-food chains in France. *Source: Xerfi 2022-2023 study

100000

Customers per Day

With 2.39 billion units sold, the sandwich remains the leading product in terms of volume sold.

24

Point of Sale Openings in 2022

The 3 Delineo Group brands are increasingly attracting prospective franchisees, including those from outside the restaurant industry.

293

Points of Sale

148

Sales

100000

Customers per Day

24

Point of Sale Openings in 2022

Delineo Group missions

Offer our partners Brands that meet the needs of ALL customers. Young people, working people, seniors – the Group’s brands offer a broad and comprehensive market sector. The market scope of our brands / of the Group’s brands is broad and comprehensive. The Group’s brands offer a broad and comprehensive market scope.

Build a wide and original selection of recipes and services. Consumers appreciate a wide choice of menus for breakfast and lunch. Delineo offers a wide variety of tastes and flavours so that customers can enjoy different experiences every day.

Develop 3 operational and profitable fast food models. The strength of a group lies in its ability to structure a business model that adapts to each entrepreneurial aspiration and every region.

Guarantee healthy, sustainable fast food that respects people and the environment.

Delineo partners shall strive to provide their best offer. Easily processed products allow to focus on customer experience.

Particular attention is paid to the origin and quality of products in order to build a CSR-oriented chain of restaurants.

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A word from the CEO

In a competitive market with many options, Delineo and its three brands are relying on their main strength: operability. This in-house culture, which has been developing for 45 years now, is the cornerstone of a business model that makes it easy to put together a complete and broad range of products at a fair price, without ever compromising on quality.

Our platform has a powerful appeal and is based on three complementary principles:

  • Range of products for the general public with La Croissanterie
  • Premium range with Maison Pradier
  • Range of trendy themes with Roberta Caffè

Our portfolio of brands is aimed at entrepreneurs who wish to combine business start-up with profitable investment in a solid, profitable and sustainable sector.

 

Customer reviews

We focus on customer feedback to constantly improve their experience in our restaurants.

Support services

Business Development department

Market research, site selection, rental value assessment and obtaining financing are carried out in conjunction with the Business Development department.

Purchasing department

Quality sourcing with a selection of products mainly of French origin, PDO and organic. A single platform for ordering raw materials.

Network & Operations department

The department provides two levels of expertise: regional managers experts in issues relating to profit centre management and quality monitoring staff who develop and improve the operational phases.

Business Development department

Purchasing department

Network & Operations department

Construction department

A team of architects draws up all the specifications. They ensure the administrative compliance of the layout and the ergonomics of the sales outlet.

R&D department

Sensing and anticipating trends, proposing new recipe in line with the spirit of the times It preserves the product attractiveness of the three Brands.

Marketing department

Innovating, analysing, developing, stimulating and promoting our brands – are the missions of this department, committed to performance.

Head office

5 r Olof Palme, 92110 Clichy

Telephone number
01 41 06 58 00

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Any questions?